According to a Sales Management Association (SMA) survey, efficient territory design resulted in a 14% higher sales objective attainment. Sales territory planning and management empowers business leaders to devise strategies that enhance the efficiency of the outside sales teams and target the right customers, ultimately increasing sales coverage. Having the right tools and geospatial insights further enhances the execution and efficiency of the sales plan.
A feature-rich sales territory mapping software divides geographic areas by analyzing customer locations, key demographics, and sales potential. It provides a holistic map-based view of territory performance, highlighting key sales data.
Sales territory mapping enables enterprises to identify high-potential and profitable areas. This helps them optimize costs, maximize resource allocation, and expand customer coverage.
Key Applications of Territory Mapping Software
- Territory Structuring and Management
- Dividing large geographic regions into manageable sales territories
- Balancing territories to ensure equitable distribution
- Dynamically adjusting territories to adapt to market or business changes
- Gain insights into sales performance metrics across territories
- Analyze trends, opportunities, and challenges within territories to refine strategies
- Ensure comprehensive customer coverage
- Enable customer stickiness by assigning dedicated reps to territories
3 Key Considerations for Choosing the Right Software
Here are a few key features of a sales territory mapping software that can empower businesses to visualize better, strategize, and operationalize outside sales. For instance, Dista’s VSO framework, with location intelligence at its core, helps businesses optimize agent workflows and identify key profitable opportunities.
1. Visualize
The software analyzes disparate data and provides spatial context by visually representing customer locations, points of interest (PoI), and competition. This improves visibility into sales territories, reps’ activities, and sales targets of a particular region. Using these insights, business leaders can effectively divide territories by sales revenue, rep coverage, and prospects.
2. Strategize
A robust territory mapping software identifies coverage gaps and highlights new opportunities for business expansion. Businesses can map and assign reps to specific territories using data-driven geospatial insights to balance the workload among reps. It also helps enterprises devise market expansion strategies by analyzing customer behavior patterns and existing competition in a territory.
3. Operationalize
A feature-rich software can help sales leaders create an intelligent beat plan to optimize sales visits within the territory, prioritize high-growth prospects, and avoid rep overlap. It also helps them combine and sequence sales visits by collating data on sales reps and prospects in a territory. This helps reduce travel time and costs and optimize resource allocation to prevent their under- or over-utilization.
Businesses can use Dista’s sales territory management software with location intelligence at its core to analyze market coverage, boost rep productivity, and enhance market opportunities to drive their top line.
Top 7 Sales Territory Mapping Softwares for 2025
1. EasyTerritory
EasyTerritory helps businesses create and adjust sales territories with interactive maps that incorporate detailed geographic data, including US ZIP Codes and global boundaries. The platform integrates seamlessly with third-party programs, ensuring accurate territory mapping. Users can balance customer sales metrics, integrate data from Dynamics 365 or spreadsheets, and specify the number of territories and customer attributes for ensuring even distribution.
2. Badger Maps
Badger Maps is a cloud-based solution that offers tools for field sales planning, allowing representatives to map customers, leads, and opportunities within their territories. It has route optimization capabilities that helps reps to plan and record their daily appointments more efficiently with features for logging meeting notes and managing schedules. The platform also supports prospecting by filtering prospects by industry, overlaying them with existing customers, and identifying potential opportunities. It integrates with popular CRM platforms to track check-ins and client updates.
3. Spotio
Spotio offers tools for organizing and dividing sales territories, allowing businesses to define regions by zip code, county, or state. The platform provides map-based visualization of customer and lead data, supporting sales teams in planning and decision-making. Spotio also includes options for customization, enabling companies to align territory design with their specific sales strategies.
4. Maptive
Maptive’s territory mapping software allows users to define geographic boundaries using customizable variables and integrate demographic data such as age, income, education, and employment. This combination of mapping and analytics helps businesses analyze customer or market data, identify target segments, and refine strategies for sales, marketing, or resource allocation. With its flexible and user-friendly features, Maptive supports data-driven decision-making across industries like retail, logistics, healthcare, and real estate.
5. Dista
Dista’s low code/no code platform leverages the power of location intelligence to optimize sales territory mapping. Businesses can design, manage, and scale territories to unlock sales efficiency, boost customer coverage, and enhance resource planning and utilization. The territory mapping software creates a map-based visualization of existing sales areas segmented by revenue, sales rep distribution, etc. It helps identify coverage gaps and new business opportunities with detailed mapping insights. The software improves sales workload balancing by mapping the number of reps to a defined territory to optimize sales visits.
6. eSpatial
eSpatial is a comprehensive sales mapping software designed to help businesses create, optimize, and manage sales territories. It provides features like territory balancing, data visualization, and route optimization, enabling organizations to identify trends and maximize sales opportunities. With its user-friendly interface and integration capabilities, eSpatial is suited for businesses seeking a robust territory management and analysis tool.
7. AlignMix
AlignMix is a specialized sales territory mapping software that creates and optimizes balanced sales territories. It offers tools for visualizing territories, handling overlaps, and automating adjustments based on sales data. AlignMix is tailored for businesses prioritizing precision in territory design and workload distribution, making it ideal for sales teams looking to streamline their operations.
Final Thoughts
A latest research confirms that enterprises with strong territory design achieve nearly 30% higher performance. Sales territory mapping software combines data visualization, strategic planning, and resource optimization to enhance sales reps’ productivity. It enables businesses to improve customer engagement and maximize sales coverage.
Dista’s territory management software combines geospatial data with AI/ML-based algorithmic analysis to optimize territory management.
Looking to improve your sales territory management? Get in touch to explore how Dista’s solutions can support your goals.
