Value Delivered
Background
A leading pharmaceutical company had a large team of medical representatives (MR) on the field. The MRs conducts daily visits to distributors and retailers to collect surveys on how distributors are performing.
Challenges
The company needed a database of dealers, retailers, and distributors and a better way to visualize to improve their dealers’ network. It also wanted to know what pincodes are not performing well based on the ratings given by the retailers like chemist shops and pharmacies.
Solution
- Dista’s micro market mapping system on Dista Sales offered a map-based view of distributors, pharmacies, and retailers in specific cities.
- Our system created smart beat plans for MRs to improve sales coverage and facilitate maximum daily surveys.
- Dista’s sales productivity platform offers managers and back office reps real-time visibility on MRs via a central dashboard.
- We also analyzed over-served/ under-served areas and potential opportunities by mapping dealers and pharmacy outlets with cities and pincodes.
Highlights
- Enhanced market coverage with map-based visualization
- Intelligent beat planning streamlined MRs productivity
- Identify underserved areas and improve dealer onboarding
- Comprehensive area coverage resulting in better serviceability
See How Enterprises Leverage Location Intelligence with Dista
“Dista Deliver helped us manage and track over 1000 orders daily. Besides real time auto allocation and live tracking, Dista resolved one of the critical pain points by creating dashboards that offer a real-time analytics view.”
Vikas Gupta
Co-founder, MyDiagnostics
“Dista Deliver enabled us to orchestrate our complex hyperlocal delivery ops. We leveraged their robust hybrid model for 600+ self and DaaS riders. They helped us fulfill over 1.2 lakh orders/month pan India across 300 stores.”
Anirban Chakraborti
E-business and Omnichannel Platforms Head, Wellness Forever
