Micro Market Mapping and Sales Outreach
Increase Market Penetration and Sales Coverage with Location Intelligence
Design micro territory clusters by size, customer density, and ease of serving to maximize market penetration.
Uncover Demand, Map Competition and Increase Market Dominance with Micro Market Mapping
Segment and map customer demand in a geographic area to prioritize specific customer groups and increase market penetration.
Visualize Existing Network and Sales Coverage
Use intuitive maps to get a visual perspective of your leads, prospects, existing branches, dealers, partners, customers, and more to understand better your customer reach, dealer network, and sales coverage.
Identify a Specific Micro Market
Use the map-based visual insights to spot areas of high potential. Identify new dealers, partners, or potential customers by overlaying PoI (Point of Interest) data variables such as population demographics, income index, office hubs, buying behavior, etc., to define a small, specific geographic unit. For example, sales and strategy leaders in banks can easily identify new relevant businesses in a specific area within a city or a district to sell their products.
Competition Analysis
Analyze your competition's reach by overlaying PoI data on a map with your existing data for each micro market and make informed strategic decisions. Based on visual insights from an intuitive map view, set up sales teams, branches, stores, etc., and increase market share in specific micro markets. For example, banking leaders can get insights on the presence of other competing banks in a location on a map and spot areas for opening a new branch.
Map Minimum Viable Area Clusters
Design minimum viable area clusters by mapping high potential lead concentration, high customer density, dealer or store concentration, competition presence, area size, etc. Discover underserved and overserved markets to avoid cannibalizing sales resources. Set up new branches or onboard a dealer for specific high-demand micro-markets based on business needs.
Align Field Force with New Micro Clusters
Map and distribute field sales teams equitably across micro clusters to balance sales territories and cover all micro markets. To create an optimal territory plan, run multiple simulations based on demand density, customer concentration, distance coverage, sales rep location, travel time, etc. For example, sales and collection leaders in banks can assign their field force to balance these micro territories and maximize sales coverage.
Scheduling and Route Optimization
Run a scheduling algorithm to prioritize the right lead, customer, dealer or partner within a micro market to set up sales visits. Run simulations to plan the most optimal visit frequency and improve sales meeting outcomes. Plan dynamic routes to guide sales reps to their destination the shortest and fastest way. Empower them with real-time intelligence to avoid traffic congestion, etc., and improve the number of sales visits.
Design Intelligent Beat Plans
Design smart beat plans to sequence sales visits by lead or customer priority, propensity to buy, micro cluster size, distance to be covered, travel time, etc, to maximize the number of meetings in a day. For example, in the banking, NBFC, and microfinance industries, field sales or collection officers must prioritize delinquent customers for meetings and design customizable beat plans based on business needs.
Improve Sales Outreach and Engagement
Spend more time with leads and customers to capture customer dispositions and requirements and serve them better to increase market penetration in specific high-potential area clusters. For instance, in the NBFC and microfinance sector, sales officers that travel to town centers to sell group loans get more time to spend with group members and improve engagement.
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