95% of executives believe geospatial insights are necessary to achieve the desired business results, says a BCG study. Enterprises leverage Geographic Information Systems (GIS) software to strengthen their strategic decision making process.
A robust GIS mapping software captures, visualizes, and analyzes geographic information and showcases it on a map to derive insights, patterns, and trends.
Let us learn more about the role of GIS and its key benefits in this blog.
Also Read: Top GIS Trends for 2024
What is GIS?
A GIS is a tool for capturing and analyzing geospatial data. It enables enterprises to visualize multiple data layers on a map and derive trends and patterns.
Key Benefits of GIS
Let’s deep dive into the top benefits of GIS and how leveraging robust GIS software helps enterprises streamline business processes.
1. Strengthen Strategic Decisioning
With intuitive map-based visualization of geospatial data, a GIS system helps business leaders analyze their geospatial and business data for easier and speedier decision-making. Businesses can derive meaningful trends and patterns by leveraging the data to improve their business expansion plans. GIS also assists governments with zone planning, urban planning, conserving natural resources, and protecting the environment, among other things.
Read More: 7 Ways GIS can Improve Your Business
2. Improve Marketing and Promotions
GIS empowers business leaders with geospatial insights derived from location and business data for a particular region. Business leaders can leverage these insights to carve marketing strategies and personalized location-based customer campaigns.
3. Data Visualization on Maps
With GIS tools, organizations can get a bird’s eye view of key location and business data points on a map for complete visibility. This helps businesses visualize key data points like competition, customer coverage, gaps, new market and opportunities to strengthen their business decisions.
4. Record Geographical Data
GIS helps maintain crucial geographical data and records about the old and new changes in different regions. Several firms are responsible for geographical accounting and tracking cultural geographies like population census, land ownership, and administrative boundaries. Other examples include forest and biological inventories, environmental measurements, agriculture applications, and more. Government organizations can also use mapping applications to engage with communities and improve policymaking.
Final Thoughts
GIS tools will continue addressing multiple use cases across industries and empower organizations to strengthen their business expansion strategies. Business leaders need to invest in robust geospatial analytics software to streamline their business operations and improve customer experience.
If you want to empower your teams with the right GIS software, Dista is the perfect fit for you. Get in touch with us to see our platform in action.
