NBFC Firm Boosts Customer Visits by 230% for Effective Debt Collection

Value Delivered

230%
increase in customer visits/day
85%
increase in case actioning
72%
decrease in total no. of days to complete customer visits
35%
increase in true visits

Background

The leading NBFC offers various services, including personal and consumer loans and buy now-pay later schemes, to enable seamless shopping on e-commerce platforms.

Challenges

  • The microfinance company was dealing with incomplete and inaccurate addresses, which led to fewer customer visits in a day.

  • Lack of real-time visibility on a large team of collection officers.

  • Heavy reliance on manual processes for case allocation and document collection and no system to create daily beat plans.

  • Lack of intelligent insights on potential markets and opportunities.

Solution

The NBFC leveraged Dista’s location intelligence platform to orchestrate debt collection and improve field productivity.

1. Real-time Visibility

A dedicated web app for branch managers enabled them to track the live location of loan officers. With deep real-time visibility, they could monitor the field activities of a large team of officers at all times from a single dashboard.

2. Smart Case Allocation

The company manually allocated cases to the collection officer based only on pincodes, resulting in longer travel distances. Dista’s intelligent allocation engine allotted cases based on proximity to the collection officer’s home location to reduce travel time. This significantly reduced TAT, resulting in a higher possibility of lead conversion.

3. Intelligent Beat Plans

Our system created location-driven beat plans to ensure collection officers spend less time traveling and get longer customer face time. They enabled them to make multiple visits on the same route and tap more customers in their portfolio.

4. Catchment Analysis

Dista Insight, our geospatial analytics software, redefined catchment areas by identifying serviceable areas and making portfolio clusters to map collection officers.

Highlights

  • Address geocoding helped verify the accurate location of customers.

  • Mobile office for collection officers helped record customer dispositions digitally.

  • Multiple reports like collection officer productivity, distance traveled, portfolio mapping, and more offered actionable insights.
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