B2B E-Commerce Player Leverages Dista Sales and Dista Deliver to Orchestrate Customer Onboarding and Delivery

Value Delivered

real-time visibility on relationship managers
reconciliation management
delivery of groceries to the store


Our customer is a leading B2B commerce player specializing in e-commerce for local grocery stores. The firm delivers groceries to local stores from warehouses. It deals with multiple stakeholders in the process: the relationship manager, warehouse manager, driver, and beat manager.


The company was looking for a system to manage its relationship managers and orchestrate deliveries. It relied on a manual process to onboard grocery stores, which involved a lot of paperwork. They were looking to digitize customer onboarding and reduce paperwork. 

The retail tech company delivers groceries to retailers in different cities from multiple warehouses. It needed a way to plan and schedule vehicle requirements based on daily deliveries. Transparency and visibility in daily operations were also crucial.


By leveraging Dista Sales and Dista Deliver, the e-commerce firm automated its sales and delivery process. Let’s learn more about it:

Dista Sales

  • Relationship Managers (RMs) were mapped to multiple warehouses. The Dista Sales app enabled them to view scheduled visits to retailers and plan their day effectively.

  • After visiting the merchant according to the weekly beat plan, RMs took grocery orders from the pre-populated SKU list as per the merchant’s requirement and recorded details in the app.

Dista Delivery

  • After collecting orders from multiple merchants, Dista’s scheduling algorithm runs at a specific time in the day and creates a beat plan for the delivery for the next day. Our delivery management software factored in the number of orders and routes to calculate the number of vehicles required for the delivery.

  • A dedicated driver app enabled them to cancel orders and return the quantity if retailers change the order. They also recorded the reason for canceled orders and return of goods. The system adjusted the amount dynamically as per the changes in the order quantity.

  • The delivery dashboard offered complete visibility of the delivery process to warehouse managers. It allowed them to check the orders of multiple merchants on a single dashboard. The manager also performed auto and manual assignments of orders. They were able to check the history of orders and order details on the web dashboard.


  • Digital onboarding of merchants of grocery stores

  • Digitized the process of booking orders

  • Multiple reports specific for RMs, orders, and deliveries
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“Dista Insight helped us identify the most suitable locations to set up DCs, improve geographical coverage and delivery volume, thereby reducing our fulfillment costs. Their spatial analysis software designed an optimized first and last mile supply chain network.“

Pankhuri Goel

Pankhuri Goel

Director, Fulfilment & Experience, Meesho

Sangeetha Mobiles

“By leveraging Dista Delivery, we are delivering over 2,000 orders/month across 700 stores. Their system helped our store managers get real-time visibility on delivery execs and enabled them to allocate orders automatically.”

Anirban Chakraborti

Anirban Chakraborti

Head of Digital, Sangeetha Mobiles

Wellness Forever

“Dista Deliver enabled us to orchestrate our complex hyperlocal delivery ops. We leveraged their robust hybrid model for 600+ self and DaaS riders. They helped us fulfill over 1.2 lakh orders/month pan India across 300 stores.”

Anirban Chakraborti

Anirban Chakraborti

E-business and Omnichannel Platforms Head, Wellness Forever