Leading NBFC Orchestrates Debt Collection Process With Dista

Value Delivered

FLOs managed across India
fuel costs due to route optimization
FLO productivity


A leading Non-Banking Financial Company (NBFC) provides various financial products and services across rural, housing, and infrastructure. The company offers micro-loans to people in rural areas in groups and aims to empower them to start their businesses. It has a large fleet of Frontline Sales Officers (FLO) that manage customer debt collection.


  • The firm needed a system to sequence daily visits for FLOs to meet multiple groups of people in rural villages for debt collection.

  • There was no way to track, calculate, or verify the distance traveled by FLOs for collection rounds.

  • FLOs were taking longer routes for their visits, thereby increasing the cost of fuel and limiting the number of visits in a day.

  • Managers needed more visibility on FLOs and a way to track and manage their daily activities.


  • By leveraging Dista, the NBFC firm sequenced visits for FLOs that helped them plan their day and complete visits efficiently.

  • After collecting debt from multiple groups, FLOs deposited the cash in the nearest bank or deposit center, which is suggested by the Dista system based on their live location.

  • The Dista app offered FLOs with customer details and the amount to be collected from scheduled visits. They could also call customers with the one-tap calling button via the app.


  • Managers and back office reps got better visibility of the live location of FLOs

  • The Dista app offered FLOs a map view that shows the status of debt collection for individual groups

  • Our location intelligence platform provided transparency in the distance traveled by FLOs
See How Enterprises Leverage Location Intelligence with Dista
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ICICI Home Finance

“Dista Service helped us with field investigation of our prospects as well as loan servicing for customers. Over 10K users are using the app to get real-time updates on their loan status, raise queries, respond to queries and more.”

Sandeep Gambhir

Sandeep Gambhir

Head - Digitalisation & Marketing, ICICI Home Finance


“With Dista’s AI-enabled location intelligence platform, CMS provided seamless, faster, safer, and hassle-free doorstep cash transportation service. There was an increase in agent productivity while a reduction in cash movement overheads with the right-sizing of custodians and vans.”

Rohit Kilam

Rohit Kilam

CTO, CMS Info Systems