Content Marketing Executive
Job Type: Full Time
Job Location: Pune
Job Experience: 2 – 4 years
No. of positions: 1
About the Role
This role will be responsible for contributing to inbound marketing via content execution. As a data driven holistic marketer, the ideal candidate will collaborate with key stakeholders in the corporate marketing, inside sales and sales teams to develop new strategies, launch integrated campaigns, and author multi-format SEO content.
Key Responsibilities
Strategy
- Formulate and execute content production, repurpose and distribution of content, leveraging research insights, web traffic, industry trends and sales requirements.
- Contribute to content marketing programs by developing multi-channel,
multi-format content pipeline.
Execution
- Author blog posts, presentations, web page content, customer success stories, email campaign content, white papers, video scripts, and finally conducting industry surveys.
- Work with digital marketers and designers to own the entire inbound content pipeline.
- Independently own on-page and off-page SEO.
- Set and manage the marketing technology stack and own reporting of metrics.
Required Skills
- 2 – 4 years experience in B2B marketing – primarily in content writing. Experience in inbound, digital or content marketing will be a plus.
- Creative writing: Ability to generate crisp messaging, catchy one-liners, titles etc for web-pages, promotional material will be valued.
- Good to have: Familiarity with integrated marketing using digital channels, SEO and marketing tools.
- Certifications like HubSpot Content Marketing / Inbound marketing will be a plus.
Note: Selection process will require an assignment.