Digital Marketing Specialist
Job Type: Full Time
Job Location: Pune
Job Experience: 3-5 years
No. of positions: 1
Job Description
We are on the lookout for a creative, analytical, and seasoned Digital Marketing Specialist to
join our marketing team. You will be responsible for all online marketing campaigns,
including but not limited to generating leads, creating and distributing web content,
conducting market research, and actively optimising the performance of our digital
campaigns.
Responsibilities
- Developing and executing a digital marketing strategy.
- Developing visual concepts and collateral for promotional activities.
- Managing the marketing and content calendar.
- Maintaining Dista’s online presence and reputation.
- Look after creation and curation of social media content.
- Tracking performance of various campaigns.
- Creating and periodically updating all reports.
- Experience in Email marketing, Paid Ads, Google Analytics, creating content like brochures, emails, webpages, datasheets, product collateral, sales presentations, newsletters, and more.
- Experienced in creating content and running campaigns for the top of the funnel, middle of the funnel, and bottom of the funnel.
Requirements and Qualifications
- Minimum of 3 years of work experience as a digital marketer or a similar role.
- Bachelor’s degree in Marketing or any similar domain.
- Background on digital marketing automation software.
- Background on Google Ads, Search Console, and Analytics.
- Experience in web publishing.
- Proficient with Search Engine Optimization tools.
- Excellent interpersonal skills.
- Excellent written and verbal communication skills.
- Excellent time management skills.
- Excellent analytical skills.
- Strong multitasking skills.
- Ability to perform in a fast-paced setting.
Must Know
- WordPress
- Google Analytics
- Google Adwords
Preferred Tools
- Canva
- Sendgrid
- LinkedIn ads
Key Skills Required
- Having a deep understanding of our buyer persona and the market.
- Experience in India and US digital marketing programming is a must.
- Excellent written and oral communication.
- Be able to collaborate with cross-functional teams.
- Market research and analysis.
- Experience of success in a fast-paced, growth company developing successful go-to- market strategies, and improving sales teams’ effectiveness.
